In 2018, the app as we know it turned 10. There were 500 apps on the first iteration of Apple's App Store in 2008. We've come a long way since then. In 2018, Tim Cook announced that there were 20 million registered iOS developers catering…
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App downloads: The more downloads you have, the more downloads you’ll get. App publishers should aim for a steady amount of downloads to rank highly. Keyword relevance: Apps with popular keywords in their title and description may see more downloads. Revenue: Apps with a good record of revenue generation will get more visibility from the app
Increasing your app's ranking in the app store is possible via app store optimization. We discuss the factors that affect ranking in both apps stores.
